Thursday, 19 April 2018

Yamaha FZ 25 bags India Design Mark Awards 2018

Successive win in the higher cc category of FZ series is a testimony to the brand’s DNA of sporty, stylish and innovative

India Yamaha Motor (IYM) Pvt. Ltd. is proud to announce the receipt of prestigious India Design Mark (I Mark) by the Indian Design Council. The acknowledgement is awarded to Yamaha’s powerful, mid-class, street fighter motorcycle FZ 25 for its engineering and design. Since 2012, Yamaha's design philosophy has received the true testimony for its entire range of products like YZF-R15 (2012), Cygnus Ray (2013), Cygnus Ray Z (2014), Cygnus Alpha and FZ (2015), Yamaha Fascino & Saluto 125 (2016), Cygnus Ray ZR and YZF R3 (2017) followed by FZ 25 winning the certification this year.

India Design Council is an autonomous body of Government of India established under the aegis of Department of Industrial Policy & Promotion, Ministry of Commerce & Industry. It is a national strategic body for multi-disciplinary design and is involved in promotion of design to ultimately make India a design enabled country. The Council is spearheading the national design direction and is working with other Government agencies, the design community, industry and education institutions to promote design in business, society and public services and developing design excellence.

In 2008, Yamaha had introduced FZ series in India which has got an overwhelming response from Indian customers. By 2017, while over 1 million proud owners of FZ series were waiting for upgradation, the all new FZ 25 was launched to strengthen & expand FZ brand in India. With a newly designed air-cooled, 249 cc, high torque, fuel-injected engine on a lightweight frame enabling the joy of control as the rider intends, FZ 25 came to existence in India as a "Powerful, mid-class, street fighter". Not only is it an affordable offering in the higher displacement, premium 250 cc segment with the macho styling inherent to the FZ brand, it also adds further emphasis on the aesthetics due to its design. The FZ 25 is a light weight machine weighing 148 kg combined with its class-leading torque delivery and powerful exhaust note that comes with a twist of the wrist. The excellent fuel efficiency from the Blue Core engine means fewer stops for petrol and more time spent in the saddle, giving its owner the best of both worlds with less stress on their wallet. It has the ride comfort and power on tap to make it an excellent tool in the city, while it also has the handling and speed to make it an enjoyable weekend ride for touring trips with friends. The bike’s standout, muscular, and modern street presence combined with this stimulating riding experience not only charms the rider, but serve as a form of visual and aural self-expression that turns heads as the FZ 25 goes by.

Commenting on the achievement, Mr. Roy Kurian, Senior Vice President, Sales & Marketing, Yamaha Motor India Sales Pvt. Ltd., said: "Yamaha is excited to be honoured by industry’s one of the most coveted recognitions, ‘India Design Mark’. The brand always strives to bring the most innovative and stylish products to its consumers and this certification have further induced Yamaha’s zeal to cater to its patrons with exciting products that revs heart for its excellence in design, style and comfort.”

India Design Mark (I Mark) symbolizes product excellence in form, function, quality, safety, sustainability and innovation and communicates that the product is usable, durable, aesthetically appealing & socially responsible. The Mark is granted to an applicant after following a diligent evaluation process aimed at identifying good design that exceeds the prescribed criteria of evaluation.

Yamaha Motor made its initial foray into India in 1985 as a joint venture. In August 2001, it became a 100% subsidiary of Yamaha Motor Co. Ltd. (YMC), Japan. In 2008, Mitsui & Co. Ltd. entered into an agreement with YMC to become a joint-investor in India Yamaha Motor Private Ltd. (IYM). YMC has established its wholly-owned subsidiary - Yamaha Motor India Sales Pvt. Ltd. (YMIS) in India to independently support IYM in Sales & Marketing of its products.

Presently, YMIS supports IYM to market and sell its two-wheelers including: Sports model YZF-R3 (321 cc), YZF-R15 version 3.0 (155 cc), YZF-R15 S (149 cc); Blue-Core Technology enabled models such as FZ 25 (249 cc), Fazer 25 (249 cc), FZ-S FI (Fuel-Injected, 149 cc), FZ FI (Fuel-Injected, 149 cc), Fazer FI (Fuel-Injected, 149 cc), SZ-RR version 2.0 (149 cc), Saluto (125 cc), Saluto RX (110 cc), Cygnus Ray-ZR (113 cc), Fascino (113 cc), Cygnus Alpha (113 cc), Cygnus Ray Z (113 cc); latest superbike MT-09 (847 cc) and YZF-R1 (998 cc).


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