Tata Nexon, the latest lifestyle compact SUV from Tata Motors is the official partner for the biggest sporting event in the country, the Vivo IPL 2018. On the eve of the official opening match, captains of 8 leading franchisees participating in Vivo IPL this year, autographed a Tata Nexon with the aim to increase awareness about the soaring cancer plague in the nation. This Nexon will be auctioned and the proceeds will go to Tata Cancer Care Trust, formed to extend cancer care in India.
In light with the recent events of the ever increasing cancer cases in India, it has become extremely important to recognize means and ways of early detection and also create high impact initiatives that will keep us in check. Recognizing the consequences of late diagnosis and late treatment, the Tata Trust are geared up to shift emphasis on early detection programmers, in order to detect the disease as early as possible and lessen the ensuing morbidity and mortality caused by the disease with several initiatives nationwide. Fueling Tata Trust's mission to generate mass awareness about Cancer & its risk factors, Tata Nexon's official partnership with the Vivo IPL is planning to aid the research for cancer with this captains' autographed car that motivates people for regular screening and supports delivery of affordable care close to patients’ homes.
Going beyond the obvious brand and marketing initiatives, Tata Motors has taken the Tata Nexon association with Vivo IPL to Level Nex, through this noble initiative.