Suzuki Motorcycle India Private Ltd. (SMIPL), a subsidiary of one of the world’s leading two-wheeler manufacturer, Suzuki Motor Corporation, Japan, has enjoyed a record-breaking FY 2017-18, registering a year-on-year growth of 43% in the domestic-market clocking an ever highest sale of 5,01,226 units. The corresponding sales for FY 2016-17 was 3,50,496 units.
Riding the growth-curve into the month of March as well, Suzuki Motorcycle India recorded a sale of 51,858 units (domestic + exports), with a Y-O-Y growth of 23.2% over last year.
Having set an annual target of 5 lakh sales for the FY 2017-18, Suzuki Motorcycle India’s overall cumulative sales for the financial year, including exports, stood at 5,74,787 units, an increase of 36% over the last-year.
Commenting on the record-sales performance, Mr. Sajeev Rajasekharan, EVP, SMIPL, said: “We have taken the first step successfully towards our objective of achieving 10,00,000 unit sales in FY 2019-20. The onus in now on us to sustain the momentum generated by this growth and continue to scale higher peaks. We have a well-rounded and an exciting portfolio of premium scooters and motorcycles including the upcoming Burgman Street, and the new Intruder FI, which is already in the market to complement the successful carburetted variant. The refreshing communication approach we took for Gixxer series through the RIDE AHEAD OF THE PACK campaign; and for the Access 125 through #KamPeetaHai; has resonated well with the respective target audiences; contributing to Suzuki’s brand imagery. We will continue to pursue network expansion in regions where there is an existing or a potential demand for premium two-wheelers. The upcoming financial year promises to be even bigger and better, and we are looking forward to it with great optimism.”
Suzuki Motorcycle India has also expanded its presence nationally to more than 1,028 touch-points with 505 dealerships.