Thursday, 23 March 2017

Honda Cars India launches all-new Sporty Lifestyle Vehicle ‘Honda WR-V’ in Tamil Nadu



Honda Cars India Ltd. (HCIL), leading manufacturer of passenger cars in India, introduced its much-anticipated new model, Honda WR-V. The WR-V is an all-new Sporty Lifestyle Vehicle based on Honda’s globally successful Jazz platform. It features a sporty and sophisticated exterior design, high quality spacious interiors with advanced equipment, top of the class fuel efficiency, powerful performance and full range of safety features.

WR-V is the first model developed by Honda R&D India along with Honda R&D, Japan, to match the needs and aspirations of young Indian customers who are looking for status, comfort and have an active lifestyle. The R&D in India has specifically worked on design & engineering concept suitable for right-hand drive and India-exclusive powertrains.

Speaking at the launch, Mr. Jnaneswar Sen, Senior Vice President, Sales and Marketing, Honda Cars India Ltd., said: “The fast-evolving Indian market has shown strong demand for compact vehicles that are stylish, comfortable and have premium features. With the launch of the Honda WR-V, we would like to provide joy for recreational usage and comfortable driving for daily use in the city for customers in India. We are confident that WR-V will help us to fortify our premium image in all segments.”

“Chennai is one of the most important markets for Honda Cars India, in terms of sales. We are extremely happy to introduce the WR-V in the market. We believe that the car would aptly suit and compliment their lifestyle. We are extremely thankful to our customers in Tamil Nadu and in India at large, for their faith in the brand,” he added.

The WR-V has been developed under the concept of “Refresh for Urban India” which is built around 3 core concepts of Urban Active Lifestyle that is high seating stance & ground clearance, Smart Compact Exterior with Spacious Interior along with Versatility & Utility, Pleasurable high quality interior& class leading fuel efficiency.

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