Thursday, 16 March 2017

Honda Cars India launches all-new Sporty Lifestyle Vehicle ‘Honda WR-V’ in India



Honda Cars India Ltd. (HCIL), a leading manufacturer of passenger cars in India, introduced its much-anticipated new model, Honda WR-V. The WR-V is an all-new Sporty Lifestyle Vehicle based on Honda's globally successful Jazz platform. It features a Sporty and Sophisticated exterior design, high quality spacious interiors with advanced equipment, top of the class fuel efficiency, powerful performance and full range of safety features.

WR-V is the first model developed by Honda R&D India along with Honda R&D, Japan, to match the needs and aspirations of young Indian customers who are looking for status, comfort and have an active lifestyle.  The R&D in India has specifically worked on design & engineering concept suitable for right-hand drive and India-exclusive powertrains.

Speaking on the occasion, Mr. Noriake Abe, Chief Operating Officer, Regional Operations (Asia & Oceania), Honda Motor Co. Ltd., said: “The WR-V is an all-new premium model in the Honda family and features the brand’s global DNA. Based on Honda’s most successful platform world-wide, WR-V has the best of Honda technology and design.  India is the first country to manufacture and launch the Honda WR-V in the world which is testimony to Honda Motor Company’s commitment to the Indian market.” 

Speaking at the launch, Mr. Yoichiro Ueno, President and CEO, Honda Cars India Ltd., said: “The fast-evolving Indian market has shown strong demand for compact vehicles that are stylish, comfortable and have premium features. With the launch of the Honda WR-V, we would like to provide joy for recreational usage and comfortable driving for daily use in the city for customers in India. We are confident that WR-V will help us to fortify our premium image in all segments.”

 “We are extremely thankful to our customers in India for their faith in the brand,” he added.

The WR-V has been developed under the concept of “Refresh for Urban India” which is built around 3 core concepts of Urban Active Lifestyle that is high seating stance & ground clearance, Smart Compact Exterior with Spacious Interior along with Versatility & Utility,  Pleasurable high quality interior& class leading fuel efficiency.


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